Pakistani Tobacco Users Want Regulation, Not Bans, National Survey

A national survey of 515 adult tobacco and nicotine users in Pakistan found that 87% support a regulated and legal framework for smoke-free alternatives such as vapes and nicotine pouches rather than an outright ban. The survey also found that 89% favor strict enforcement to keep such products away from minors, while 86% believe a ban could push users toward illegal markets. Although awareness of alternative nicotine products is high, a significant knowledge gap remains, with 69% incorrectly believing nicotine itself is the main cause of smoking-related cancer. Family and friends (93%) were identified as the most trusted source of health information, followed by doctors and public health experts (80%), while government policymakers ranked lowest at 40%. Overall, the findings support strict, risk-proportionate regulation, youth protection, product quality standards, and evidence-based public education rather than prohibition.