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Unilever says it is ahead of target in capturing P&G’s vacuum in Pakistan
Unilever says it is ahead of target in capturing P&G’s vacuum in Pakistan. Unilever Pakistan, one of the country’s largest FMCG companies, says it is running ahead of its internal targets in capturing the market space left behind by its long-time competitor, Procter & Gamble (P&G), which exited the South Asian country last year. According to Ammad Danish, the company’s Head of Home Care, the vacuum left by P&G is an opportunity that multiple organised players are now competing to absorb. #Unilever #P&G ##FMCG
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